You will not be allowed to compare more than 4 products at a time
View compare
SUSTAINABILITY & IMPACT
SUSTAINABILITY
When we talk about caring for dogs, we also think about the world they live in, because the two are closely connected.
The way food is produced, for both people and pets, has a measurable impact on natural resources. As awareness grows, so does the opportunity to make choices that support wellbeing while being mindful of the ecosystems that sustain us all. For us, sustainability isn't a label or a claim, it's a way of thinking that guides how we source, formulate, and grow.
Working with plant-based ingredients allows us to build nutrition around a wide spectrum of phytonutrients, fibres, and functional compounds while generally using fewer natural resources compared to many conventional production systems. While exact impacts vary by ingredient and region, global research consistently shows that plant-forward food systems tend to place a lighter demand on land, water, and energy over time.
As more households welcome dogs into their families, the collective footprint of what we feed them becomes increasingly relevant. Thoughtfully formulated plant-based nutrition offers a way to support dogs' wellbeing while contributing to a more resource-conscious future without compromising on nutritional integrity.
We don't see sustainability as a finish line. It's something we continue to learn about, refine, and improve as we grow, staying thoughtful about both what we make and how we make it.
IMPACT PERSPECTIVE
Global research across food systems highlights how ingredient choices can influence resource use:
- Food production contributes roughly a quarter of global greenhouse gas emissions
- Plant-forward production generally requires less land and freshwater compared to many conventional protein systems
- Resource-conscious diets can help reduce environmental strain over time as demand grows
Beyond the numbers, what matters most is the mindset behind them. Sustainability, to us, is about recognising that small, thoughtful shifts, when made consistently, can contribute to meaningful change over time.
By focusing on functional plant-based nutrition, we aim to support what is right for dogs while staying mindful of the planet they call home. It's a balance between care and responsibility, guided by the belief that the two should go hand in hand.
"Caring well means thinking beyond today."
We remain committed to making decisions with intention, continuing to learn, and doing our part to support a healthier future for dogs, for people, and for generations to come.
Because true care always considers the bigger picture.
