How Millennials and Gen-Zs are redefining pet-parenting treads in India: A Booming Market

In India, both Millennials and Generation Z are significantly reshaping pet parenting trends, viewing pets as integral family members and often prioritising pet companionship alongside or even over traditional family structures. This cultural shift has led to a substantial increase in pet ownership, with the pet population growing at a rate of more than 12% per year, reaching 42 million as per the latest data, significant increase from ten million a decade ago.

Millennials, in particular, are driving this new wave of pet parenting. Many are choosing to raise pets over having children, influenced by factors such as rising living expenses, environmental concerns, and changing lifestyle priorities. This demographic is not only adopting pets at higher rates but is also investing in premium products and services to ensure their pets receive the best care possible. Pet parents in India spend approximately Rs 50,000 to Rs 1.5 lakhs annually on pet care products and services. The Indian pet care market is anticipated to witness a compound annual growth rate (CAGR) of 5.65% during the forecast period, estimated to reach USD 14.62 billion by FY2031.

Generation Z is also contributing to the pet parenting boom, with 70% of Gen Z pet owners in India being first-time pet parents. This generation’s approach to pet ownership reflects a broader trend of pet humanisation, where pets are increasingly considered integral members of the family. The growing pet adoption rates, particularly in urban areas with nuclear families, are further fueling this spending trend.

The combined influence of Millennials and Gen Z is propelling the Indian pet care market towards significant growth. The market is projected to expand from $1 billion in 2022 to $2.5 billion by 2025, with a CAGR of 19.2%. This surge is driven by increased demand for premium pet food, healthcare services, grooming, and accessories, as young professionals and nuclear families invest more in their pets’ well-being.

In summary, the evolving perspectives of Millennials and Generation Z towards pet ownership are reshaping the pet care industry in India. Their willingness to invest in high-quality products and services for their pets underscores a broader societal shift towards recognising pets as family members, driving substantial growth in the pet care market.

FAQ's

What is Paws for Greens?

Paws for Greens is a 100% vegan dog food brand that offers nutritionally balanced kibble for dogs of all sizes and breeds. Our mission is rooted in love for animals and the planet. We believe in creating cruelty-free, plant-based nutrition that keeps your dogs happy and healthy, while also contributing to a more sustainable world. Our team works tirelessly to ensure that each meal provides the best nutrition for your pets, making them thrive in a way that’s kind to all life forms. We're committed to doing our part in making a positive impact on the planet—one bowl at a time.

Is a vegan diet appropriate for dogs?

Yes! According to scientific researches, a 100% plant-based diet, rich in all the essential nutrients, is great for dogs. Dogs can thrive on a vegan diet when it’s balanced, providing the right proteins, vitamins, and minerals they need. Our food is cruelty-free, made with plant protein, and specially designed to ensure that your dog is getting complete nutrition—so you can feel good about feeding your pet while being kind to the planet

Where can I buy Paws for Greens?

You can purchase Paws for Greens directly from our website. We're also available on Amazon, and we're expanding ou presence on more platforms every day. Stay tuned as we grow, and we’ll keep you updated on where else you can find us!

How are we doing our bit for the planet?

Paws for Greens is dedicated to reducing our carbon paw-print! By using 100% plant-based protein, we reduce the environmental impact that traditional meat-based pet foods create. Our sustainable sourcing methods ensure that our of food contributes to a greener planet. We believe in making pet food that’s good for your dog and the Earth.

Why is Paws for Greens not cheaper than other conventional brands?

Our food is crafted with the highest standards, using only human-grade, premium-quality ingredients. Each batch of our kibble is baked in small quantities to ensure safety, quality, and optimal nutrition.
We source sustainably and carefully, which means our processes are not only designed to benefit your dog’s health but also to ensure we leave a better planet for future generations. While our products may not be the cheapest, they are a specialised choice—offering the very best for your dog without compromising on quality or sustainability.

FOR THE LOVE OF ANIMALS AND THE PLANET

How Millennials and Gen-Zs are redefining pet-parenting treads in India: A Booming Market

Reading next

FAQ's